Creating Demand & Changing Behaviors: Lessons from “Selling Sanitation” with the Private Sector
Tuesday, January 6 | 2:30 - 4:00pm | Room: J B1-075 | World Bank HQ
*Coffee, tea and refreshments will be provided.
How do you sell a product when there is no market yet? Yolande Coombes, Ph.D, Senior Sanitation and Hygiene Specialist, will explain how the IFC and Water and Sanitation Program (WSP) have done just that in Kenya, creating millions of new customers for improved household latrines. Selling Sanitation is a joint IFC/WSP initiative that has helped poor households living at the Base of the Pyramid to access sanitation facilities they both want and can afford. By coordinating between the Ministry of Health and other key players, the initiative has helped remove several barriers to entry like conducting the human-centered design and formative research that typically discourage private enterprises from being first-movers.
Yolande will discuss ways in which this can be effective in other sectors, with the World Bank serving as the linchpin that brings together government, industry and consumers around a product that improves livelihoods by helping to change behaviors. Coombes and other bank staff will also explore the roles of the public and private sectors in the design, manufacturing and public awareness efforts.
The BBL is also available via WebEx: Click Here to Join
(meeting number: 737 276 938, password: bccop1)
Jyoti Shukla (TBC)
Manager for Water and Sanitation Program, Water Global Practice
Senior Sanitation and Hygiene Specialist, Water Global Practice
Yolande Coombes has more than 20 years’ experience in public health, behaviour change and evaluation. She gained her PhD in Public Health from the University of London. She has held academic positions at the London School of Hygiene and Tropical Medicine, and College of Medicine in Malawi. As a consultant she has worked on topics ranging from reproductive health to malaria, TB and HIV/AIDS. She has worked for both Population Services International and Marie Stopes International providing technical assistance on behaviour change, franchising and M&E support. In 2007 she joined WSP and became a staff member in 2010 primarily responsible for WSP’s sanitation and hygiene work in Africa.
Senior Energy Economist, Energy & Extractives Global Practice
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