Achieving Success in Marketing

    Target Audience

    The Achieving Success in Marketing course is targeted towards:

    • Owners of SMEs
    • Marketing managers and marketing staff in SMEs
    • Other managers in SMEs
    Course Objectives
    After attending this course, participants are expected to be able to:
    • Understand and explain what marketing really is, so that they can apply their marketing activities more effectively.
    • Explain what marketing really means and how marketing can help your business (SMEs).
    • Describe the basic steps in planning marketing strategies and the items to be addressed in each step.
    • Identify the relationship between the steps in the marketing mix.
    Content
    • Introduction to the workshop
    • Session 1: What marketing really is
      • The concept of marketing
      • Advantages and disadvantages SMEs might face when marketing
      • Solution: Business Edge marketing courses
    • Session 2: Marketing strategies
      • Steps in developing marketing strategies
      • Steps in positioning
      • Marketing mix
    • Concluding remarks, action planning and wrap-up
    Course Duration

    1 day (7 hours)


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