Assessing Marketing Opportunities

    Target Audience

    The Assessing Marketing Opportunities course is targeted towards:

    • Owners of SMEs
    • Marketing managers and marketing staff in SMEs
    • Other managers in SMEs
    Course Objectives
    After attending this course, participants are expected to be able to:
    • Analyze a marketing environment.
    • Use SWOT to identify strengths, weakness, opportunities, and threats related to a firm.
    • Identify the main opportunities and issues of a firm.
    Content
    • Introduction to the workshop
    • Session 1: What is a marketing environment?
      • What is a marketing environment?
      • Micro marketing environment
      • Macro marketing environment
    • Session 2: What should companies do when the environment changes?
      • Reacting to a change in the marketing environment
      • SWOT
    • Concluding remarks, action planning and wrap-up
    Course Duration

    0.5 day (3.5 hours)


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