Developing a Competition Strategy

    Target Audience

    The Developing a Competition Strategy course is targeted towards:

    • Owners of SMEs
    • Marketing managers and marketing staff in SMEs
    • Other managers in SMEs
    Depending on their positions, the target participants need to attend this course in order to learn how to make the right marketing decisions in their business.
    Course Objectives
    After attending this course, participants are expected to be able to:
    • Explain basic competition strategies.
    • List competition strategies in marketing.
    • Evaluate and select a suitable competition strategy for their business.
    Content
    • Introduction to the workshop
    • Session 1: Basic competition strategies
      • Basic competition strategies
      • Some common risks when applying each strategy
    • Session 2: Competition strategies in marketing
      • Competition strategies in marketing
      • Implementation principles
    • Concluding remarks, action planning and wrap-up
    Course Duration

    0.5 day (3.5 hours)


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