Establishing Your Marketing Mix Strategy

    Target Audience

    The Establishing Your Marketing Mix Strategy course is targeted towards:

    • Owners of SMEs
    • Marketing managers and marketing staff in SMEs
    • Other managers in SMEs
    Depending on their positions, the target participants need to attend this seminar in order to learn how to make the right marketing decisions in their business.
    Course Objectives
    After attending this course, participants are expected to be able to:
    • Explain how to identify marketing objectives.
    • Describe the tools to help design the marketing mix.
    Content
    • Introduction to the workshop
    • Session 1: Marketing objectives
      • SMART objectives
      • Commonly used marketing objectives
      • How to identify marketing objectives
    • Session 2: Foundations to Guide The Marketing Mix
      • Close gap
      • The readiness status of customers
      • Product life cycle
      • Pull-Push strategy
    • Concluding remarks, action planning and wrap-up
    Course Duration

    0.5 day (3.5 hours)


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