Developing a Business Plan for a New Venture

    Target Audience

    The Developing a Business Plan for a New Venture course, is designed for managers who are involved in writing business plans for companies. These may include:

    • SME owners
    • SME boards of management
    • Marketing and sales managers
    • Finance and accounting managers
    • Operation managers
    Participants are required to possess knowledge in management, marketing and finance. In addition, they should have some level of experience to apply what they learn to their work activities. Other participants, outside the aforementioned group, may feel that this topic is not relevant to what they do.
    Course Objectives
    It is expected that participants will be able to do the following things after attending this course.
    • Name key considerations when writing a business plan.
    • Apply a simple process to write a business plan effectively.
    • Coordinate the company's various departments and resources in the process of writing the business plan.
    • Present a business plan document.
    Content
    • Session 1: Overview of a Business Plan
      • What is a business plan?
      • Types of business plan
      • Content of a business plan
      • Process to develop a business plan
    • Session 2: Analyzing market and making a marketing plan
      • Market analysis
      • Identifying competitive approach
      • Identifying business objectives
      • Making a marketing plan
    • Session 3: Making an operation and production plan
      • Roles of the operation and production plan in the business plan
      • Content of the operation and production plan.
      • Process of making an operation and production plan
    • Session 3: Making an operation and production plan (continued)
      • Process of making an operation and production plan
    • Session 4: Making a financial plan
      • Roles of the financial plan in the business plan
      • Content of the financial plan
      • Process of making a financial plan
      • Considerations on financial aspects
    • Session 5: Writing a business plan
      • Considerations in business plan writing
      • Steps in business plan writing
    • Concluding remarks, action planning and wrap-up
    Course Duration

    2 days (14 hours)


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