Running a Sustainable Accommodation Business

    Target Audience

    This program targets participants who are owners and managers of small and medium hotels that have passed the survival stage, but don’t yet have a well-established internal systems and procedures.


    Particular focus will be given to owners and managers of medium-sized hotels with 20-60 rooms. For the purposes of this initial program, the manager is not necessarily assumed to be the owner of the establishment.


    Course Objectives
    Upon completion of this course, participants should be able to:
    • Explain the importance of sustainability in terms of short-term (18 months) and long-term profitability.
    • Identify significant and tangible cost savings for their tourism businesses from sustainable practices.
    • Differentiate their products and services using sustainable practices.
    • Involve staff, distributors, and customers in their sustainable tourism initiatives.
    • Develop an action plan for making sustainable businesses.
    Content
    • Introduction to the workshop
    • Session 1: Why should I worry about sustainability?
      • The foundation of small- and medium-sized tourism business
      • The impact of the environment on your business
    • Session 2: What is sustainability?
      • Definition of sustainability
      • The four aspects of sustainable tourism
    • Session 3: Profiting from sustainable business practices
      • Cost-saving measures in an accommodation business
      • Making money with sustainable tourism
      • “Green-washing”
      • Sustainability self-assessment
    • Session 4: Where do I start?
      • The process of sustainable tourism
      • Tips for differentiating your business and communicating with guests
    • Concluding remarks, action planning and wrap-up
    Course Duration

    1.5 days (10.5 hours)


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