Selling Accommodation Services

    Target Audience

    The Selling Accommodation Services course is designed for owners or managers of independent, small and medium-size hotels. This course aims to equip them with essential knowledge and skills related to sales channels so they can reach more customers and significantly increase their revenue.


    Course Objectives
    After the course, participants will be able to:
    • Identify sales channels available to independent hotels.
    • Select the right sales channels for their hotel.
    • Describe how to use each sales channel effectively.
    Content
    • Introduction to the workshop
    • Session 1: How do travelers find your hotel?
      • How do travelers find a hotel?
      • Travel booking trends
    • Session 2: Selecting the right distribution channels
      • Overview of sales channels
      • Advantages and disadvantages of sales channels
      • Prioritizing sales channels
    • Session 3: Selling effectively via travel portals
      • Online booking sites
      • Selecting a travel portal
      • Approaching travel portals
      • Working with travel portals
    • Session 4: Selling effectively via tour operators
      • How to choose a tour operator
      • Common issues and solutions when working with tour operators
    • Session 5: Building and marketing a website
      • Why publish a website?
      • What makes a good website?
      • Marketing your website
      • Choosing a third party marketer
    • Concluding remarks, action planning and wrap-up
    Course Duration

    2 days (14 hours)


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