Blogging Tips and Tricks

    Here are some Blogging Tips and Tricks that we have pulled from The World Bank’s intranet. While we hope these will be useful, please know that this space is not about communication tools or technology. It is about us, about tapping into our collective experience and expertise in addressing the challenges that our cities face.


    Simply be authentic and do not worry about using only elegant language or about needing to perfect presented solutions, or hesitate to express new ideas and pose questions. The key is to engage in the conversation and work together to explore effective and efficient solutions as we respond to the demands of our city’s varied constituencies.


    If you have any questions please contact us at the email address provided under "Helpful Links" on the community’s landing page.


    What is a Blog?
    Blogs (weblogs) are simply an online venue for an author to share his or her experience. It is usually a short, thoughtful expressions of a single idea that is shared conversationally, distributed widely and responded to and discussed using comments. Blogs are typically posted to a website as a series of "posts" and may have one or more authors.

    The most successful blogs have these primary characteristics:
    1) Provocative: blogs are personal and take a point of view, ask questions, and ponder ideas.
    2) Focused: Blogs about everything are blogs about nothing. People are busy and the best blogs recognize that. Stick to one topic and cover it well.
    3) Timely: Blogs provide immediate perspective on events and ideas as they emerge.
    4) Regular: Blogs often are derived from individuals writing about their daily experiences.
    5) Open: Bloggers put ideas out there and sometimes get things wrong. The best bloggers don't hide their mistakes, they admit them; thank their community for pinpointing out the error and move on. The emphasis here is on being human and keeping it real.
    6) Responsive: Comments and community make a blog and responding to comments is important and useful since it shows you what others think.
    7) Concise: Short, easily read posts work well (300-500 words) as do lists and indexes.