Reducing plastic bag waste in Cambodia through behavior change approaches

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Please join the Behavior Change CoP and the Solid Waste Management KSB for:

Reducing plastic bag waste in Cambodia through behavior change approaches


Wednesday, May 4| 9 am – 10:30 am | MC 7-370 *Breakfast will be served

Three billion plastic bags are consumed globally each day, with a significant portion ending up in our oceans. Asia has been named the world’s top ocean plastic polluter. Cambodia - with a growing economy and limited capacity to manage plastic waste - struggles to limit the consumption of plastic bags. Join us for this breakfast meeting to find out about “Excess baggage”, an EU-funded project that aims to reduce plastic bag waste in major cities in Cambodia by changing consumption patterns and consumer behaviors.



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JOIN VIA WEBEX | Meeting password: 86ZwyybP | Meeting number: 736 316 466 AUDIO CONNECTION | Toll: 1-650-479-3207  | Access code: 736 316 466| Global call-in numbers


Plastic bags are nonā€biodegradable and harmful to human health and to the environment. The damage to the environment is highly visible throughout Cambodia. However plastic bags remain popular due to their convenience: they are waterproof, lightweight, disposable, and affordable.

The European Union funded project ‘Excess Baggage: Reducing Plastic Bag Waste in Major Cities of Cambodia’, implemented by Fondazione ACRA, seeks to promote sustainable growth and environmental sustainability in the country by changing consumption patterns and consumer behaviors to reduce plastic bag use and waste in major Cambodian cities.

The event will present the project’s three-tier approach to tackling the problem including a behavior change communication (BCC) campaign that helps consumers change attitude behaviors regarding the use and disposal of plastic bags. 17 Triggers, the firm contracted by the project for designing the BCC campaign, has adapted Chip and Dan Heath’s SWITCH Framework for behavior change (elephant, rider, and path) as a key analytical framework to explore whether the barriers to change are rooted in lack of knowledge, insufficient emotional drive or obstacles on the path needed to adapt the new behavior.

To enable the desired change, the project also focuses on designing and introducing in the local markets product-service alternatives to plastic bags and supports the efforts of the Ministry of Environment to create an appropriate policy framework to reduce plastic bag consumption.


  Silpa Kaza

Urban Development Specialist

Social, Urban, Rural & Resilience Global Practice



Fabio Moni

Project Manager

Fondazione ACRA


Lillian C. Diaz

Co-Founder and Chief Executive Officer

17 Triggers



Mr. Fabio Moni is the “Excess Baggage” Project Manager and represents Fondazione ACRA in Cambodia. ACRA is an Italian NGO aiming to remove poverty through sustainable and innovative solutions with high social and economic impact. In its development work in Africa, Central and Latina America, Asia and Europe, ACRA strengthens local processes of social innovation with a special focuses on the support to social enterprises as powerful agents of change. After starting his career as fund manager for an investment bank, Fabio focused his efforts on the development sector. Over the last ten years, he has been working for different NGOs, covering different roles in Africa and Central America. He holds a master’s in Finance from Bocconi University and a master’s in Development and project management from the University of Milan.

Ms. Lillian C. Diaz is Co-Founder and Chief Executive Officer of 17 Triggers, a behavioral research and design lab in Cambodia the purpose of which is to help the poor live better, more dignified lives. 17 Triggers’ work spans 16 countries in a variety of sectors including financial services, water, sanitation and hygiene (WASH), child and maternal health, nutrition, renewable energy, agriculture and migration. Prior to founding 17 Triggers, Lillian helped organizations design services, products and financial capabilities programs for the unbanked with the goal of having a more inclusive financial system. She has advised MFIs in Latin America; was an Advisor at USAID’s Office of Microenterprise Development; and then over a span of five years supported a range of programs to build the financial capabilities of the poor. In her 15-year career, she has worked in over 25 countries. Ms. Diaz has a Masters in International Affairs from Columbia University. Ms. Diaz was an 2013 Unreasonable Fellow.


When and Where

  • Start Time:

    May 4, 2016 9:00 AM EDT (America/New_York)
  • End Time:

    May 4, 2016 10:30 AM EDT (America/New_York)
  • Location:

    MC 7-370

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