This presentation was delivered by Ömer Demirhan, manager of agricultural marketing department at Yapi Kredi Bank in Turkey at a webinar hosted by AgriFin on April 29, 2014. Mr. Demirhan discussed the experience of designing, testing and marketing the credit card tailored to farmers. He also elaborated on how Yapi Kredi Bank manages the risk associated with credit card lending and the partnerships that the bank has built to increase the benefits for farmers.
Blog » Financing Farmers Through Credit Cards
Financing Farmers Through Credit Cards
This presentation was delivered by Ömer Demirhan, manager of agricultural marketing department at Yapi Kredi Bank in Turkey at a webinar hosted by AgriFin on April 29, 2014. Mr. Demirhan discussed the experience of designing, testing and marketing the credit card tailored to farmers. He also elaborated on how Yapi Kredi Bank manages the risk associated with credit card lending and the partnerships that the bank has built to increase the benefits for farmers.