Calendar » Launch: Securing Sustainable Financing for Conservation Areas: A Guide to Project Finance for Permanence

Launch: Securing Sustainable Financing for Conservation Areas: A Guide to Project Finance for Permanence

December 7, 2021 | 10:00 AM | Zoom Virtual

Launch hosted by the Amazon Sustainable Landscapes Program (ASL) and WWF

Tuesday, December 7, 2021 | 10:00 – 11:30 AM EDT

Click here to download PFP Guide

Click here to watch recording 

In the face of the twin crises of biodiversity loss and climate change, governments and their partners in civil society have increased their efforts to protect and conserve nature in line with the anticipated global goal to protect 30% of the planet by 2030. Reaching this goal will require more—and more effectively managed—protected areas and other effective area-based conservation measures, but current funding is not enough to cover existing needs or to increase the areas under protection.  

Project Finance for Permanence (PFP) is an approach designed to secure the policies, conditions, and full funding for the effective and long-lasting protection of our planet’s important natural places. It is being successfully applied in Bhutan, Brazil, Canada, Costa Rica, and Peru, and there is increased interest in applying the PFP approach in other countries. To meet that interest with information, the ASL Working Group on Sustainable Finance has led the publication of Securing Sustainable Financing for Conservation Areas; A Guide to Project Finance for Permanence, to capture the experience and lessons learned from PFP practitioners and to serve as a guide for the application of the PFP approach.

This webinar provided an overview of the main characteristics of PFPs and presented the new guide, followed by discussion with a diverse panel of stakeholders from PFPs currently being implemented.

Opening Remarks  

Richard Damania, Chief Economist, Sustainable Development Network Practice Group, World Bank  


Ana Maria Gonzalez Velosa, Senior Environmental Specialist, Environment and Natural Resources Global Practice, World Bank  


Humberto Cabrera, Consultant, World Bank

Carolin Planitzer, Lead Specialist for Conservation Finance, Earth for Life, WWF  


Jose Alentejano, Board Member, Amazon Region Protected Areas

Maria DiGiano, Program Officer, Andes Amazon Initiative, Gordon and Betty Moore Foundation

Dallas Smith, Board Chair of the Coast Fund, Great Bear Rainforest

Cindy Vergel, Coordinator, Peru’s Natural Legacy



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You can learn more about WWF’s PFP work at




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